SBS' Vitamania takes aim at $100 billion industry's hype
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Shots of waste chemical factories contrariety neatly with a drizzling oranges and fever logos intoxicated on vitamin bottles during a wellness expo. But with a attention framed as a appearing behemoth, Muller doesn’t land any Michael Moore-style punches in a doco, no left-handed association heads awkwardly fortifying their product. Is there a reason for that?
“Uh, maybe legal?” he laughs. “We approached a lot of vitamin manufacturers to let us into their universe and uncover us what was function … some of a bigger companies wanted zero to do with us. It was not something where we were acquire with open arms, not by a industry.”
He says a scheduled revisit to fire during a Vitamin C bureau in Scotland, negotiated over about a year, fell detached during a final notation when a association dithered, “knowing full good we’d flown all a approach from Australia and couldn’t plod around a report to fire on another day”.
“It’s arrange of fascinating,” he says. “After creation a documentary about uranium and hot substances, and being means to go inside chief energy plants, being means to go inside barb silos, to go down in mines, to see all a tools of a chief savage – and nonetheless we ask to get into one vitamins prolongation bureau and we can’t do it!
“That was a bit of an eye-opener to me,” he says. “Why aren’t we being some-more pure about this? we theory people don’t wish to spoil a apparition of a vitamin entrance true from your oranges, that purified orange essence,” he adds sarcastically, “which it isn’t.”
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