Brazil's largest gang is enticing recruits with monthly discount


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Sao Paulo: In an attempt to recruit more members, Brazil’s largest gang is taking a page from after-school programs and soccer teams. The Primeiro Comando da Capital cartel, or PCC, which boasts about 30,000 members across the country, has created a big-brother program and waived a $US250 monthly membership fee.


The gang hopes to recruit 30 new members a day to wage a “war” on rival gangs.


Gang related violence: elite police patrol one day after coming under fire during a shift change in the Alemao slum complex in Rio de Janeiro, Brazil.

Gang related violence: elite police patrol one day after coming under fire during a shift change in the Alemao slum complex in Rio de Janeiro, Brazil.


Photo: AP

Bloodthirsty and ruthless, the PCC has rapidly branched out from its base in Sao Paulo to other Brazilian states, angering rival gangs, which have seen their membership numbers fall.


Infamously business-savvy, the group has turned to innovative marketing techniques to shore up its numbers as gang tensions reach a boiling point. The group’s new “adopt a brother” campaign, for example, urges members to invite at least one friend to join the organisation.


Article source: https://www.watoday.com.au/sport/rugby-union/australians-want-success-on-the-world-stage-the-wallabies-can-deliver-20180621-p4zmxh.html?utm_medium=rss&utm_source=rss_feed

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