Tights turned a $20k investment into a $2 million business
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Having to wearing men’s shorts as exercise gear while pregnant prompted Nadia Tucker and Stevie Angel to start their business, Active Truth. The company makes tights and other clothes that cater to women regardless of their size, shape or stage of life.
Nadia Tucker and Stevie Angel are the founders of Active Truth.
Photo: Supplied
“It came about because the average-sized woman in Australia is a 16. Before we started the business, many were lucky to find tights that fit and functioned well enough to do a workout in. All the options were in boring black and were poor quality. The same can be said for maternity wear. I had to resort to wearing my husband’s shorts to exercise in while pregnant. So that’s where the idea came from,” Tucker says.
Tucker and Angel started the business with 100 pairs of tights and they used their own bodies to model their styles on the website and in social media. A year in, they were able to quit their full-time jobs and move the business out of Tucker’s house and into a distribution warehouse in Brisbane. All products remain Australian-made and they have two full-time staff.
At last count, Active Truth had sold 30,000 pairs of tights and last year it generated $2 million in revenue, after the pair initially contributed $10,000 each to bootstrap it.
“We’ve funded the business through profits rather than seeking any contribution from outside. So, we’re debt-free,” says Tucker, who, along with Angel, didn’t have prior experience in fashion or e-commerce.
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