It's Apple versus Facebook in a battle for the soul of tech


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Steve Jobs was famously disdainful towards Adobe’s Flash software, which he thought undermined the Apple user experience. He also had a low of opinion of Google.


But the unfolding rivalry with is Facebook is arguably different. It is a battle for the future direction of the internet, which feels like it is heading into a new phase as the product that has dominated it over the past decade or so, Apple’s iPhone, begins to run out of growth.


Facebook and Apple have markedly different business models. Facebook’s goal is to connect the entire world, on Facebook. Its business is geared towards getting users to spend a lot of time on Facebook. The more time they spend on Facebook, the more information they share, the more targeted ads they receive, the more money Facebook makes.


In contrast, Apple makes money from selling devices, and software and services than run on those devices. It aims to sell you a device, and hopes that you use services it makes for them  – such as Apple Pay or Apple Music -, buy software from others made for the devices, from which it takes a cut. And that then,  a few years later, you will upgrade it to a new one.


Both of these visions have their flaws: For example, Apple’s products are notoriously expensive . But at the last year has shown, Facebook’s approach could be more costly in the long run.


Article source: http://smh.com.au/rugby-league/rugby-league-match-centre/nrl-live-2017-newcastle-knights-v-melbourne-storm-sydney-roosters-v-wests-tigers-north-queensland-cowboys-v-cronulla-sharks-20170818-gxzjck.html

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