KX Pilates: From $20,000 in debt to turning over $20 million
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“There was mistake after mistake after mistake.”
Back then, most people were still in gyms, says Smith. “But in terms of boutique fitness there was no such thing.”
He says the company’s number one marketing tool was, and still is, referrals.
“I was very lucky at the start of 2011 as Groupons and Scoopons started to really make traction. That was a fantastic model for me.”
Smith says it took 18 months for KX Pilates to grow. “I think my first month was $4000 revenue. By the end of month 12, it was $15,000 revenue, and now we average between $38,000-$45,000 a month revenue across the company.”
Article source: https://www.smh.com.au/world/central-america/panic-as-venezuela-hit-by-magnitude-7-3-earthquake-20180822-p4zz2e.html?ref=rss&utm_medium=rss&utm_source=rss_world
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