Google's proposed Chrome changes could break ad-blockers


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A lot happens when you browse the internet. Ostensibly you’re just looking at nytimes.com, but behind the scenes the page has loaded over 30 external scripts. Most are there to provide you with a more relevant experience – by which I mean, targeted ads.


The good news is that you can install a browser extension to block undesirable content. The bad news is that Google is onto this, and has proposed changes to its web browser that will limit your future ability to use those ad blockers.


The majority of all web browsing is done on Chrome.

The majority of all web browsing is done on Chrome.


In a recent proposal, Google describes an overhaul of its browser application interface that would disable current content-blocking extensions. Developers would be required to re-write them, and ultimately ad-blockers could become weaker and less flexible.


A browser is not just a window to the web, but an agent that acts on behalf of the user. It communicates information about a person’s machine to remote servers so that websites can deliver the appropriate experience, a process known as content negotiation. Once a site has loaded, the page may instruct the browser to fetch and execute additional requests. For example, many publishers include scripts that run a tracker, a piece of code that collects identifying information that it uploads to an ad server.


Article source: https://www.smh.com.au/world/north-america/christian-soldiers-marching-on-the-us-with-project-blitz-20180608-p4zkbt.html?utm_medium=rss&utm_source=rss_world

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