Readership of the Sydney Morning Herald and Age surges


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The Sydney Morning Herald has extended a readership lead over News Corp rivals flourishing a assembly 2.8 per cent in November, with 7.64 million people observation news calm from a imitation and digital formats.


The second ranked pretension for a month was News Corp’s Melbourne-based Herald Sun with 4.51 million readers, adult 1.8 per cent over a month, followed by The Daily Telegraph with 4.2 million, down 6.8 per cent compared to October.


The Sydney Morning Herald extended a lead in readership by November.

The Sydney Morning Herald extended a lead in readership by November.Credit:Dominic Lorrimer


Melbourne masthead The Age came in fourth with 4.17 million after a 14.6 per cent monthly uptick, with News Corp’s inhabitant pretension The Australian down 0.4 per cent from 3.62 million readers in Oct to 3.61 million in November. Both a Herald and The Age are owned by Nine. 


The latest data, that is generated by attention group-owned Enhanced Media Metrics Australia, is a second month’s value of measurement given a cross-platform readership consult was altered to paint formerly under-reported readers on mobile and those underneath a age of 18.


Article source: http://watoday.com.au/sport/motorsport/curtain-goes-up-on-formula-one-cars-ahead-of-australian-grand-prix-20160221-gmzson.html

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